Video production | | 5 min read
How to compare video ad production packages in Pakistan
By AWA Media, Gujranwala
Compare video ad production packages by checking the finished video length, creative scope, revision rounds and delivery formats against the same brief. AWA Media's published single-video packages are PKR 3,500 for 30 seconds, PKR 6,500 for 60 seconds and PKR 15,000 for 90 seconds. Production, campaign management and platform ad spend are separate costs. A useful comparison shows exactly what each quote includes before you book.
Start with the same brief
Give each studio the same information: what you sell, who the video is for, the offer, the placement and the deadline. Include your logo, approved product details and any footage you already have. If you need filming, ask for that scope to be confirmed separately.
For example, a restaurant promoting one meal deal can brief a focused offer video. A business explaining several product features may need more time. Choose the length after deciding what the viewer needs to understand.
Compare the published packages
The table below summarises AWA Media's current single-video prices. These are one studio's published packages, not an average price for every agency in Pakistan.
| Package | Published price | Video length | Revision allowance | Published delivery |
|---|---|---|---|---|
| Starter | PKR 3,500 | 30 seconds | 2 revision rounds | 48 hours |
| Standard | PKR 6,500 | 60 seconds | 3 revision rounds | 48 hours |
| Premium | PKR 15,000 | 90 seconds | Unlimited revisions | Priority 24-hour delivery |
Starter includes background music, on-screen text and captions for an Instagram and Facebook reel. Standard adds a voiceover-ready audio mix, full editing and colour grading, with optimisation for all platforms. Premium lists script consultation, a storyboard, advanced colour and sound, all platform versions and a dedicated production manager.
Check the complete pricing and inclusions before choosing. Confirm the schedule against your brief and supplied materials; ask when the delivery clock starts and how feedback affects it.
Ask what production work is included
A quotation should explain the work behind the final file. Who prepares the script? Will the studio edit supplied footage, or does the job require a shoot? Are product photography, a location or a presenter required? Request a written answer for anything your campaign depends on.
The phrase "voiceover-ready audio mix" does not by itself confirm a recorded voiceover in your chosen language. Ask whether recording, the speaker and language versions are included in the quote. This avoids planning around an item that has not been agreed.
AWA Media's video ad production service asks clients to confirm footage, placements and deadlines before booking, and to discuss shoot requirements separately.
Make revisions specific
Revision allowances differ between packages. Before paying, ask how feedback rounds work and how the studio handles a new offer or changed script after approval. Even where unlimited revisions are listed, agree the scope of the original brief and the review process.
Collect your team's feedback into one clear list. Check the product name, price, phone number and spelling together. Conflicting instructions from different people can send an otherwise simple edit back through another review.
Check the files you will receive
Tell the studio where you intend to use the video. A full-screen vertical placement and a website video may need different versions. Request a deliverables list covering the agreed dimensions, file format, subtitles and any alternate endings.
Starter does not list all platform aspect ratios as included. Premium explicitly lists all platform versions. Ask which versions are included in the package you choose, and confirm any additional charge before treating them as part of your order.
Also ask whether the quote covers finished exports only or includes editable project files. A delivery description should answer that question directly.
Keep production and advertising budgets separate
A video-production quote pays for the agreed creative work. Running that video through paid advertising involves a separate media budget. Campaign management is another service that should have its own scope and fee.
AWA Media publishes ads management from PKR 10,000 per month, with minimum ad spend of PKR 20,000 per month paid directly to Meta or Google. Those amounts are separate from the video packages above. If you manage campaigns yourself, discuss the creative on its own. No package should be read as a promise of sales or leads.
Compare a single order with monthly content
For regular production, compare the monthly plan against the number of videos you actually need. Published monthly prices are PKR 8,000 for two videos, PKR 15,000 for four and PKR 30,000 for eight.
Monthly plans have their own inclusions and revision terms. Do not assume that the allowances in the single-video table apply to a subscription. Check the pricing page and ask how your chosen monthly volume will be scheduled.
Confirm the preview and payment terms
AWA Media offers a 10-second preview on a 25% advance payment against the selected video package. Confirm the remaining payment schedule, feedback process and final deliverables before booking.
Send the same final brief with the quotation you accept. Keep a copy of the agreed scope so both sides can refer to it when reviewing the preview and final files.
Frequently asked questions
How much does a video ad cost in Pakistan?
AWA Media lists Starter at PKR 3,500, Standard at PKR 6,500 and Premium at PKR 15,000. These are its published prices; compare another provider using the same brief and deliverables.
Does the video price include Facebook ad spend?
No. Creative production, campaign management and platform ad spend are separate scopes. Confirm each amount in your quotation.
What advance is required for the 10-second preview?
The preview requires a 25% advance on the selected video package. Free software demos are a separate service.
Can I choose a video package without campaign management?
Yes. AWA Media offers creative production separately, including for campaigns you manage yourself.
For a quotation based on your brief, contact AWA Media in Gujranwala on WhatsApp +92 321-000-0392.
Prices and package details checked against awamediapk.com/pricing on 1 November 2026. Confirm the current written scope before booking.