FRI CHICKS is a growing restaurant chain in Pakistan known for their crispy fried chicken and signature sides. They approached AWA Media after struggling with generic social media content that was generating likes but zero real orders.
The brief was simple — make people hungry. Make them order. Make the brand impossible to scroll past. Pakistan’s fast food market is one of the most competitive categories on social media, and standing out requires more than a good product. It requires a cinematic, hook-driven video ad creative that makes viewers crave the food before their conscious mind has even processed what they’re watching.
AWA Media produced a high-energy food ad for FRI CHICKS built around sizzling close-ups, fast-paced editing, bilingual Urdu and English text overlays, and a direct WhatsApp order CTA. The results exceeded every expectation.
"Bhai AWA Media ne humari restaurant ka ad banaya aur ek hafte mein orders double ho gaye. Seriously no joke. Cinematic quality tha, fast delivery, aur price bhi ekdum affordable. Highly recommend karta hun har restaurant owner ko."
The FRI CHICKS video was published organically on Facebook and Instagram — with zero paid boosting. Within 7 days, orders doubled. The video spread through shares and saves, reaching thousands of potential customers entirely through the power of quality ad creative production.
