At AWA Media, Facebook and Instagram ad management starts at PKR 10,000 per month, with a minimum PKR 20,000 monthly advertising budget paid separately to the platform. Together, those starting figures come to PKR 30,000 per month before separately agreed creative or other charges. This is our published arrangement, not a universal minimum set by Meta.
When you compare a Facebook advertising package in Pakistan, ask for the management fee and the media budget on separate lines. You'll be able to see who receives each payment and what work the quoted fee covers.
Who receives each payment
Read the management scope. It should explain what the agency will set up, how the campaign will be monitored and what reporting you'll receive, so that you can compare the work behind the fee as well as the number on the quote.
Ad spend is the amount paid to the advertising platform to deliver the ads. AWA's published service describes campaigns running through the client's own account, with media spend paid directly to the platform.
Keep your account access. Before the campaign begins, confirm who can see billing, who can make changes and how agency access will be removed when the arrangement ends, even if you're only discussing a small first campaign.
A starting monthly budget
These are AWA Media's published starting figures:
| Budget item | Starting amount | What to confirm |
|---|---|---|
| Campaign management | From PKR 10,000 per month | Agreed platforms, campaigns and reporting |
| Media spend | Minimum PKR 20,000 per month | Budget paid to the platform |
| Starting combined amount | PKR 30,000 per month | Excludes separately agreed costs |
| Video creative, if ordered separately | Starter video PKR 3,500 | Length, deliverables and package terms |
If you order the Starter video separately alongside those starting monthly amounts, the arithmetic is PKR 33,500. That is an illustration using the published figures, not a new package. The final quote needs to confirm whether you need creative and what it includes.
Compare the figures on our pricing page with the scope on the Meta and Google ads service page.
Why there isn't one price for every result
A management quote tells you what the agency charges. It doesn't establish what each customer enquiry or sale will cost.
Your offer, audience and creative all need consideration, along with the action you want people to take after seeing the ad, because viewing a page, sending a message and completing a purchase describe quite different steps.
For that reason, ask what a report's result label means before judging the amount beside it. A cost per visit can't be read as a cost per customer. A low number alone doesn't tell you whether the campaign achieved your business goal.
We don't promise a fixed number of sales or leads. The quote should explain the work and the reporting, while the campaign's actual results need to be measured after it runs.
Agree on the objective and the report
Define the useful enquiry. Before approving a campaign meant to bring enquiries, explain which services you want people to ask about and what information will help you decide whether the message is relevant to your business.
A school might want questions about admissions. A shop might want people asking about a particular product. Those examples give the agency something clearer to discuss than a general request for more activity.
Then ask how the result will be recorded. If someone messages twice, how will the report handle that? If a message contains no relevant question, will it still be counted? Agreeing on the definitions helps you understand the report later.
Keep sales records separate where necessary. A campaign report and the business's own order records may need to be compared before you can discuss the commercial outcome.
Check the creative scope
Don't assume that campaign management includes a new video every month. Ask whether the quote covers editing existing material, producing new material or managing ads made from assets you provide.
AWA's published Starter video is PKR 3,500 for 30 seconds, Standard is PKR 6,500 for 60 seconds and Premium is PKR 15,000 for 90 seconds. The package choice depends on the message and the agreed production scope.
The separate video-preview policy is a 10-second preview with a 25% advance on the chosen package. Include that in your discussion if you're ordering a video. It doesn't change the way the campaign management fee and media budget are listed.
Make the destination ready
Open the destination yourself. Use a phone to check whether a visitor can find the advertised offer and complete the next step, especially if the ad and the destination page were prepared by different people at different times.
If people will message your business, decide who will answer and what information they need. Have the current price and availability ready. If the ad leads to a website, check that the page explains the offer used in the creative.
You can do these checks before the campaign starts. They won't guarantee a result, but they can reveal a broken link or an unanswered buying question while there's still time to fix it.
What to get in writing
Ask for the management fee, media budget and creative costs separately. Also confirm the campaign period, who owns the account and what the agency will report.
Where other charges apply, request them on the quote. Don't treat a starting figure as the final bill for every possible requirement. The details of your business and the agreed scope still need a conversation.
Keep the quote and the report together. That makes the next month's discussion easier: you can compare the work agreed with the work delivered, then decide what to change.
Common questions
Does PKR 10,000 include the Facebook advertising budget?
No. AWA's management starts at PKR 10,000 per month. The published minimum media budget is PKR 20,000 per month separately.
Is PKR 20,000 a minimum imposed by Meta?
This figure is AWA Media's published starting media-budget requirement. It should not be described as a platform-wide minimum.
Is video production included in the management fee?
Confirm the creative scope in your written quote. A separately ordered Starter video costs PKR 3,500 under the published package.
Will the package guarantee enquiries or sales?
No. AWA Media doesn't guarantee leads or sales. Agree on the objective and judge the actual results against it.
Ask for a clear budget breakdown
See the ads management service and current pricing. To discuss the offer you want to advertise and the budget available, WhatsApp +92 321-000-0392 or use the contact page.
Prices checked against awamediapk.com/pricing on 27 October 2026.