Meta ads |
By AWA Media, Gujranwala
Start with Google Search ads when customers already search for the service you sell, and consider Meta ads when you need to introduce a product or demonstrate an offer on Facebook and Instagram. Your first test should match the way customers find you and the enquiries your business can handle. AWA Media publishes a Meta starting budget of PKR 10,000 per month for management plus PKR 20,000 in platform spend, with creative work quoted separately. Confirm the scope and Google campaign budget before booking.
Understand search and discovery
Google Search ads can appear when someone searches for a relevant product or service. A person looking for a specific software package or a local service has already described a need. The ad and its destination should answer that search clearly.
Google explains this in its Search campaign guide. Search is one Google Ads campaign type; YouTube, Display and other formats work differently. The comparison here focuses on Search because its buying situation is easier to compare with social discovery.
On Facebook and Instagram, a person may discover your offer while browsing. A restaurant can show a meal deal, while a software business can demonstrate a billing task. The creative has to explain why someone should stop and consider it. Choosing a platform does not establish that the offer will sell.
Choose a starting point for your business
Use these situations to form a test hypothesis. They are examples, rather than claims about campaign results.
| Business situation | Starting option to consider | What to check first |
|---|---|---|
| Customers search for a named service | Google Search | Relevant searches, location and landing page |
| A product needs a visual demonstration | Meta | Clear creative, offer and enquiry route |
| A local restaurant promotes a meal deal | Meta | Delivery area, price and ordering details |
| A business receives specific quote requests | Google Search | Search wording and qualification questions |
| Both discovery and search matter | A staged test of both | Separate budgets and reliable enquiry records |
A Gujranwala business should define the areas it actually serves before spending. If you deliver only locally, the offer and destination should make that boundary clear. A national campaign needs a business that can fulfil enquiries from those locations.
Separate management, media and creative costs
The AWA Media pricing page lists PKR 10,000 per month for campaign management and a published Meta test spend of PKR 20,000 per month. That gives a starting combined figure of PKR 30,000 before separately agreed creative or other charges.
| Cost | Published amount or arrangement | Paid to |
|---|---|---|
| Campaign management | Starts at PKR 10,000 per month; confirm scope | AWA Media |
| Published Meta test spend | PKR 20,000 per month | Meta directly |
| Google campaign spend | Confirm for the proposed campaign | Google directly |
| New creative production | Separate written quote | The agreed creative provider |
The Meta figure is AWA's published starting arrangement. It is not a platform-wide minimum or a promise of a particular number of leads. Do not assume that PKR 30,000 covers both platforms together. Ask how adding Google, extra campaigns or new creative changes your quote.
Read the Meta and Google ads service scope before agreeing to the work. Keep access to your own ad account and review the platform billing separately from the management invoice.
Prepare the page and the enquiry process
Before launching, open the destination on a phone. Check the offer, price information and contact route. A service enquiry page should explain who the service suits and what information you need to prepare a quote. An online order needs clear delivery and payment details.
Decide who will reply to calls, forms or messages, and when they are available. A campaign cannot resolve unanswered enquiries or an offer that changes between the ad and the page.
Record enquiries in a simple sheet with the source, date, requested service and outcome. Define a qualified enquiry before comparing results. For example, a software enquiry might need the business type and number of counters before your team can assess it.
Keep visits, follows, enquiries and confirmed customers in separate columns. A person opening WhatsApp has not necessarily sent a message. Check that the tracking event measures the action its name describes, and compare it with actual conversations.
Run a focused first test
Choose one offer and one primary outcome. If the budget is limited, begin with the platform that best matches your current customer journey, then consider a second channel after reviewing the evidence. This is a practical testing approach, not a claim that one platform always wins.
For Search, check the relevance of the searches bringing visitors and whether the destination answers them. For Meta, review whether the image or video explains the offer and whether the enquiries fit your service area.
Keep a record of changes to the offer, creative and destination. Changing everything together makes it harder to understand a result. Agree on a review date and spending limit before launch, then discuss enquiry quality alongside the spend. Pause to investigate broken forms or inaccurate offers rather than paying to send more people through the same problem.
Frequently asked questions
Which platform is better for leads in Pakistan?
The answer depends on the offer, customer demand and enquiry process. Google Search can address an existing search. Meta can introduce an offer visually. Compare qualified enquiries and customers from your own test before choosing where to expand.
Are Facebook ads always cheaper than Google ads?
A lower click price does not establish a lower customer acquisition cost. Review the amount spent and the enquiries that became customers. AWA does not publish a universal cost per lead for every business.
Can I use both platforms at the same time?
You can plan both, but confirm separate media budgets, management scope and measurement first. A combined plan should explain what each platform is intended to do.
Does the management fee include ad spend?
No. AWA lists management separately. The platform bills your ad account for media spend, and creative requirements should be confirmed in the written quote.
Prices checked against awamediapk.com/pricing on 2 November 2026. Confirm the current scope before booking. For help choosing an initial campaign, contact AWA Media in Gujranwala on WhatsApp +92 321-000-0392.